Rolls-Royce has never been one for hiding its light under a bushel. "Our answer to history, to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan," CEO Torsten Müller Ötvös declaims. "It dramatically evolves the parameters of super-luxury travel. It is effortless, everywhere."
It's also the company's belated and controversial response to the boom in SUVs. Nothing symbolises human contrariness more than the rise of the vehicle designed to do things 95 per cent of its end users will never engage with and, depending on where you stand, the Cullinan is either the pinnacle of automotive achievement or a near-£300k white elephant.
